Tag: customer engagement

Your marketing looks great! So why is your customer engagement poor?

Post author By Henry Smith
Post date 30th May 2018

customer engagement poor customer engagement life events

We all know that engagement is vital, so why are so many marketers rubbish at it? A recent report has found companies are still not sufficiently tailoring their communications to customers throughout the lifecycle and it is surprisingly common for global marketers to send un-personalised emails. In fact, fewer than a third of businesses have a ‘defined’ audience engagement capability for their email campaigns. So, is your customer engagement poor? Check out the report evidence and heed the solutions:

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Tags Big data, customer engagement, customer experience, customer experience management, CX, data segmentation, email marketing, marketing automation, personalisation, segmentation

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

Post author By Sarah Taylor
Post date 13th April 2018

email targeting, GDPR unsubscribes — When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

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Tags customer data, customer engagement, data collection, data privacy, data protection, data retention, data security, email deliverability, email marketing, GDPR, legal and compliance, marketing campaigns, personalisation

Big Data Data Innovation Europe Global Insight Netherlands UK

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience

Data Driven Channels Email Global Insight

Five top email campaign opportunities and how to implement them

Post author By Guy Hanson
Post date 7th March 2018

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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Tags brand loyalty, creative, customer engagement, customer loyalty, data hygiene, discounts, email deliverability, email marketing, marketing campaigns, mobile marketing, personalisation, Promotions, TripAdvisor

CRM Data Driven Channels Global Insight

Loyalty beyond limits: why incentivising customer behaviour is vital

Post author By William Roberts
Post date 10th January 2018

data gathering, incentivising customer behaviour

Technology is only valuable if you combine knowledge of what you want it to achieve with the ability to interpret what it tells you. So says William Roberts, discussing whether CMOs aiming to bridge the Digital Divide should be optimising data and incentivising customer behaviour by aligning customer understanding with tech strategy.

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Tags Artificial Intelligence, Big data, CRM, customer engagement, customer experience, customer loyalty, data science, Facebook, millennials, personalisation, Snapchat, social media, WhatsApp

Americas Best practice Europe Global Strategy and Management UK USA

Seasonal versus all-year: how to pack a punch in the discounts battle

Post author By Chris Baldwin
Post date 20th December 2017

All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.

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Tags branding, customer engagement, customer loyalty, discounts, events marketing, Lidl, marketing strategy, Promotions, social media

Americas Content Marketing Data Driven Channels Global Insight USA

The power of influence: 5 big changes to consumer reviews in 2017

Post author By Jamie Pitman
Post date 29th November 2017

Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up:

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Tags consumer behaviour, consumer reviews, content marketing, customer engagement, customer experience management, customer journey, infli, influencer marketing, mobile apps, mobile search, SEO

Europe Global Insight Strategy and Management UK

Influencer Marketing 2.0 and the rise of your ‘people channel’

Post author By Craig Hanna
Post date 20th November 2017
1 Comment on Influencer Marketing 2.0 and the rise of your ‘people channel’

The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.

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Tags brand advocacy, brand advocates, customer engagement, customer experience, customer experience management, Gamification, influencer marketing, marketing strategy, neuroscience, social media

Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

Post author By Rafferty Gifford
Post date 9th November 2017

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Tags content management, content marketing, customer engagement, discounts, Facebook, holiday marketing, Hootsuite, Instagram, Snapchat, social media, twitter, user generated content