You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of Wordpress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.
Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:
Clearly understanding the need for customer segmentation puts marketers on their way to targeted, tailored and relevant marketing, says Abhi Yadav. But add to that some more detailed how-to info and you can empower your customer data, meaning you are even better placed for a greater return on your investment. Here’s that how-to info: