This month we feature Gartner’s prediction for the metaverse and what it means for marketers, consider the role that shapes play in conveying feelings and ideas, and explore the importance of humility and empathy in marketing.
Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.
Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.
We are currently witnessing a period of immense change within marketing, says Anoma van Eeden. Consumers are far more aware of the ways in which brands are communicating with them and more savvy in determining and dictating their own customer experience – so here’s how the Mazda customer journey was made unique to the individual, bringing a fully connected and personalised experience.
The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:
Online juggernaut Amazon is ‘in its Prime’, international research shows: nearly 40 per cent of online spend is conducted via Amazon and consumers view it as leading the field in digital retail. How can other retailers compete? Researcher Salmon has some answers.
Entrepreneur Ian Hughes says businesses use many words when they talk about innovation and inspiring a successful culture of change within an organisation – agility, process, control, context. But the nub is all about finding a balance.
At a recent conference in Amsterdam on branding, Magda Grama heard that it is people, not machines, who have undergone a ‘digital transformation’. The event explored how marketers should act accordingly.
A new spring event – MINT Global – drew international B2B marketers to Amsterdam yesterday, for a top-level conference and valuable networking opportunities – plus a brewery tour and a canal cruise! Organised by MINT (Marketing Innovation Networking) Global, it was focused on conquering B2B marketing in the digital world we live in – where being customer-centric, data-driven and tech-savvy is…
A new spring event is taking place in Amsterdam next month and potential attendees are advised to book now.
Aimed at international B2B marketers, the event on Tuesday April 12 (from 8.30am) is being organised by MINT (Marketing Innovation Networking) Global and focuses on conquering B2B marketing in the digital world we live in – where being customer-centric, data-driven and tech-savvy is all-important and all-consuming.
It’s never too early to think ahead for your marketing strategy, and many CMOs are doing just that. B2B marketers are expecting 2016 to be consumer-centric, with data and technology strengthening efforts to connect those consumers with products and services they want. It is time to rethink how you build out your ca
pabilities to serve customers’ needs and desires – and this event has been designed to help you do just that.
Speakers are some of the greatest B2B marketing practitioners and will challenge you, encourage debate and spark new insights. T-Mobile, LinkedIn, Millward Brown, Arcadis, Acer and Paragon are just a few of the companies sending their top marketers to this great new event.
The conference package also includes a networking party dinner, drinks, a brewery tour and a canal cruise. So don’t miss that boat! Register now, here.
DIARY DATE:
Make a note of Tuesday May 10 – 6-9pm in London when top class speakers will discuss what Virtual Reality really means for digital innovation in 2016, and how to master the platform This is a networking evening with information kudos! Hosted by the MINT Global team, book your place at the event here and watch out for more networking opportunities coming up.