How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.
International laws differ slightly, but email marketers should be clear about their opt-out process and must enable a smooth unsubscribe route in order to stay on the right side of the law . . . and the customer.
The millennial generation will forever be remembered as the champion of the mobile phone – the one that became glued to the device, all day every day (and often all night). For this young adult, life without a mobile cannot be contemplated. So, for marketers, the mobile is a good place to reach this audience, then. Hmm, it’s not quite that simple and you need to adopt a clear m-commerce strategy to achieve success . . . here are some tips to ensure you reach these young consumers before your competitors do.
Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.
Second-hand industrial equipment sales hold little glamour for marketers, but are big business around the world. This B2B marketing case study is a lesson in how a clear strategy, following six top tips, will help you get the best results from your campaigns.
Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.
Behind the scenes technology is taking the consumer experience to a new level, says digital expert Steven van Belleghem, who believes we are now in a brave new world of artificial intelligence first.
Can artificial intelligence – AI – reveal patterns in data that would otherwise elude us? The ability to predict consumer choice has become more fundamental than ever to business success, with artificial intelligence now a buzzword in the world of marketing. But how do you best use AI to answer complex marketing questions and how can you apply it to gain the best possible insight?
The story of a passenger being dragged off an overbooked United Airlines flight hit the headlines and led to furious criticism. We take an in-depth look at the data driven marketing story behind those headlines and weigh up the potential long-term brand impact.