Tag: online shopping

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Artificial Intelligence Data Innovation Global Insight

Redefining retail: why focusing on CX will maximise potential of big data and AI

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Data Driven Channels Global Insight

Time for a chat – real-time messaging must strike the right tone

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Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.

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Data Driven Channels Global Insight

Is your B2B website a marketing machine or an anchor?

B2B website

Don’t get weighed down by poor B2B website design and risk an even worse user experience. Verity Dearsley explains the concept of growth-driven design and how it can engage visitors, lift ROI and propel your business onwards and upwards.

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Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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What motivates global shoppers can make or break marketing campaigns

global shoppers

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

leverage AI

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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Data Driven Channels Global Insight

Social media sales triggers: brands take note – followers want offers, not just laughs

social media sales triggers

For brands aiming to target consumers via social media, the tone they use for their message is vital. Fresh research is explored here by Andrew Watts, who discusses content marketing methods and shows which social media sales triggers work best – and why.

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Online shop expertise shows how marketing could look ‘the day after tomorrow’

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Data Driven Channels Global Insight UK

From cart to checkout: the challenge of late night shopping for the e-retailer

late night shopping

Remember when shops used to be closed on Sundays? Or closed for a half-day during the week (presumably so staff could have time off)? It seems ridiculous now, as we shop whenever we like, either in the high street or online. In fact, research shows that shopping ‘out of hours’ – late night shopping – is evolving and consumers are increasingly settling down in the evening for a bit of second-screen retail therapy. So how savvy is your brand at providing a first class customer experience for those ‘night owl’ potential purchasers?

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