Month: October 2018

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6 key considerations for choosing your event marketing technology

event marketing technology

Every organisation has its own particular requirements when it comes to managing the event marketing process – and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?

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GDPR: learning lessons from the ICO’s first enforcement notice

GDPR regulation

It’s been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.   

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All content Artificial Intelligence Best practice Case Studies Data Innovation Data Management Insight Machine Learning

From green tea to cannabis lattes: how to predict consumer demand using social data

predictive marketing data

Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.

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All content Best practice Big Data Data Governance & Security Data Management Data Protection ePrivacy Regulation Strategy and Management Web Analytics

The cookie has crumbled: 5 reasons why you should embrace behavioural marketing

Behaviour marketing cookie

Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.

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Getting off the shelf can reignite growth in FMCG

The giants of the fast moving consumers goods (FMCG) sector have faced a challenging few years. Kraft Heinz has been among those hitting the headlines for the wrong reasons. So, how will it meet the challenge of changing market dynamics? Matt Boffey explores its current predicament, and the three biggest digital opportunities which will be key to the organisation’s growth over the coming years.

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