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A successful social media future . . . and why it’s time to give up predicting marketing trends in 2018

Are you aiming to deploy a successful social media strategy next year? As 2017 draws to a close, social media expert Luan Wise shares her marketing checklist for 2018 and reasons why it’s futile to focus on future trends.

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Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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