There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group New Statesman Press Gazette sustainable luxury lifestyle and ESG publishers From Fyre Festival to Kendall Jenner and Pepsi to ...
I never saw anything like this before in my life – what do you think?
There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting.
I suggest you study it carefully. It astonished me.
If you follow my witterings you’ll know I have an association with Matt Bockenstette.
He has an entirely different approach to copy to most people.
But even more different is something he came up with yesterday.
If you want to learn anything new, and I’m assuming you understand the copywriting basics, I suggest you take some time to properly study this.
For the life of me I don’t know how the copywriter – who is not mad but extremely well-informed – came up with this extraordinary piece of work.
You probably know the old joke attributed to many people about success… “The more I practice the better I do.”
The more you study the better you do.
Have a look – your time will not be wasted, I guarantee.
If you like that you can sign up to what Matt and I have been working on for months.
There is nothing quite like it anywhere.
Every month you’ll receive a full, in-depth analysis of one of the greatest ads ever written.
Each month includes:
PART I: A Legendary Ad – The full ad in all its glory.
PART II: Ad Transcript – With “Section” Headlines
This shows you how the ad is broken down into sections, and why each one is important. This makes it 100% clear how each“section” is assembled.
PART III: Ad Commentary – By Drayton Bird
Written, personally, by me. Including background details hardly any people know of .
PART IV: Ad Breakdown – By Matt Bockenstette
Matt’s personal insights into every critical “section” and “element” of each ad… Giving you an advanced level of understanding into WHY and HOW each legendary ad was so successful – and what you can learn from it.
PART V: Ad “Profit Swipe” – By Matt Bockenstette
Matt teaches you how to transfer the brilliant elements from each piece of copy and make them work for your business.
If you sign up now you get free access to the 101 Greatest Ads – and two PDFs that show you how to make them work for you.
But to be honest as the opening example here showed, Matt keeps whizzing out anything that catches his magpie eye.
This offer won’t last forever.
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