Tag: e-retailing

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

Data Driven Channels Global Partner Content

The ROBO Economy: how reading reviews impacts offline sales

Post author By Sally Hooton
Post date 6th July 2018
No Comments on The ROBO Economy: how reading reviews impacts offline sales

ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

What ROBO is
- How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
Exclusive ROBO stats
- Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
How to calculate your ROBO multiplier
- How much in-store impact your consumer-generated content could be delivering.
What ROBO means for marketers
- 3 steps to making the most of ROBO opportunities.

Tags consumer-generated content, content management, customer experience, customer experience management, customer reviews, e-retailing, marketing strategy, online retail, retail, reverse showrooming, ROBO

Global Insight Strategy and Management

The 2nd wave of digital disruption for retail

Post author By Craig Hanna
Post date 21st May 2018

Retailers are facing another wave of disruption triggered by digital technologies. Find out which retailers are leading the way and why, if you haven’t already, you need to start including them in your plans.

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Tags augmented reality, Big data, chatbots, customer experience management, data innovation, disruption, e-retailing, innovation, innovation strategy, Internet of Things, internet trends, IoT, machine learning, marketing technology, online retail, personalisation, retail, virtual reality, wearables

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

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What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

CRM Data Driven Channels Europe Global Insight UK

Examining shopper habits, from promotion to devotion – using on-pack promotion to drive loyalty

Post author By Joanne Kimber
Post date 23rd March 2018

A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.

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Tags CRM, customer loyalty, e-commerce, e-retailing, online retail, Promotions, retail

Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

Post author By Alex Vaidya
Post date 16th March 2018

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Tags AI, Artificial Intelligence, branding, customer experience, customer experience management, customer journey, customer loyalty, digital marketing, e-retailing, machine learning, marketing campaigns, personalisation

Best practice Data Driven Channels Email Europe Global UK

Raise revenues with ratings and reviews in your email marketing – leverage social proof

Post author By Mike Austin
Post date 20th February 2018

The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews:

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Tags consumer reviews, consumer trust, e-commerce, e-retailing, email marketing, influencer marketing, psychology, social proof

Belgium Case Studies Europe Global Netherlands Strategy and Management UK

Online shop expertise shows how marketing could look ‘the day after tomorrow’

Post author By Steven van Belleghem
Post date 12th December 2017

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Tags AI, Artificial Intelligence, chatbots, customer service, e-commerce, e-retailing, marketing strategy, online retail, online shopping

Americas Best practice Europe Global Strategy and Management UK USA

Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?

Post author By Sally Hooton
Post date 20th November 2017

It’s beginning to look a lot like Christmas, or rather Christmas shopping and the retail frenzy of Black Friday and Cyber Monday. Originating in the States immediately after Thanksgiving (which is on the third Thursday of November), it’s become a regular shopping event across the world, with brands knocking down prices to thwart competitors, and sharp-elbowed customers grabbing those deals fast. Sleep and you weep: in the past, some High Street shops have found they should’ve drafted in more staff and, online, surging traffic has caused some unprepared e-retail sites to wobble and crash; unforgivable errors that many customers don’t forget. How ready is your business and how stable your holiday marketing strategy?

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Tags customer experience, customer experience management, e-commerce, e-retailing, holiday marketing