Tag: influencer marketing

Employee advocacy #2: Who do you need on your team?

Post author By Andrew Seel
Post date 8th November 2018

In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags employee advocacy, influencer marketing, marketing

All content Best practice Insight Next Practice

Employee advocacy #1: Why employees are the new influencers

Post author By Andrew Seel
Post date 1st November 2018

What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably?

In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags employee advocacy, influencer marketing

Data Driven Channels Global Insight

Crowdsourced success – the why and how of customer reviews

Post author By Christian Golden
Post date 27th June 2018

Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags B2B, B2B marketing, brand advocacy, brand advocates, branding, consumer reviews, consumer trust, customer experience, customer experience management, endorsement, influencer marketing, IT, online reviews, peer pressure

Data Driven Channels Global Insight

Social media influencers: why Instagram is rising in popularity

Post author By Sophie Parry-Billings
Post date 14th June 2018

A poll among social media influencers has revealed why many prefer Instagram to Snapchat. Sophie Parry-Billings details the survey results and explains how marketers can leverage social influencers to further their campaigns.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags influencer marketing, Instagram, mobile apps, Snapchat, social media

Best practice Data Driven Channels Email Europe Global UK

Raise revenues with ratings and reviews in your email marketing – leverage social proof

Post author By Mike Austin
Post date 20th February 2018

The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews:

This content is for Free membership members only.
Register

Already a member? Log in here

Tags consumer reviews, consumer trust, e-commerce, e-retailing, email marketing, influencer marketing, psychology, social proof

Americas Content Marketing Data Driven Channels Global Insight USA

The power of influence: 5 big changes to consumer reviews in 2017

Post author By Jamie Pitman
Post date 29th November 2017

Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up:

This content is for Free membership members only.
Register

Already a member? Log in here

Tags consumer behaviour, consumer reviews, content marketing, customer engagement, customer experience management, customer journey, infli, influencer marketing, mobile apps, mobile search, SEO

Europe Global Insight Strategy and Management UK

Influencer Marketing 2.0 and the rise of your ‘people channel’

Post author By Craig Hanna
Post date 20th November 2017
1 Comment on Influencer Marketing 2.0 and the rise of your ‘people channel’

The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags brand advocacy, brand advocates, customer engagement, customer experience, customer experience management, Gamification, influencer marketing, marketing strategy, neuroscience, social media

Global Insight Strategy and Management

Better measurement and attribution ‘key to the future’ of influencer marketing

Post author By James Collins
Post date 16th November 2017

Rakuten Marketing research has found that UK marketers are willing to pay large sums to social stars and ‘influencers’ – but 86% of marketers admit they aren’t entirely sure how the fees are calculated and 38% don’t know if that layout is actually driving sales. Despite this, spend on influencer marketing is on the rise. James Collins studies the stats behind this latest trend in celebrity marketing and tots up the value.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags celebrity endorsement, content marketing, customer journey, Facebook, influencer marketing, Instagram, marketing campaigns, marketing strategy, Snapchat, YouTube

Best practice Data Driven Channels Global

How to maximise employee and customer advocacy to drive sales

Post author By Craig Hanna
Post date 10th October 2017
6 Comments on How to maximise employee and customer advocacy to drive sales

Brand influencers and advocates are key to driving reach and sales yet most companies fail to activate well. Both customers and employees are a source of untapped growth that companies need to focus more effort on. Here’s how to maximise employee and customer advocacy.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags brand advocacy, brand advocates, branding, customer experience, influencer marketing, loyalty marketing, marketing strategy, personalisation

Best practice Global Strategy and Management

Selling to Generation Z: what brands can learn from online fast fashion

Post author By Katie Woodhead
Post date 4th October 2017

From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags branding, customer engagement, customer experience management, customer loyalty, demographics, e-retailing, influencer marketing, luxury brands, marketing strategy, millennials, mobile, mobile apps, social media, voice search