Month: August 2018

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Artificial Intelligence Data Innovation Global Insight

Redefining retail: why focusing on CX will maximise potential of big data and AI

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Americas Asia-Pacific China Europe Global Hong Kong India Insight Japan Malaysia Philippines Singapore Strategy and Management UK USA

Spotlight on the ASEAN region – building new trading relationships

ASEAN region , international marketing

As Brexit continues to cast concern for EU trade, Siddharth Shankar sheds light on the ASEAN region and suggests that companies looking to enjoy a fruitful foreign trade relationship should consider the countries within this increasingly important market, which is welcoming international trade.

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Best practice Data Driven Channels Email Europe GDPR Global UK

Email marketing post-GDPR – has there been a negative impact?

email marketing post-gdpr email marketing campaign

New research suggests not, but the findings from the UK DMA’s email marketing post-GDPR survey are explored here by Rachel Aldighieri, who reveals that email is consumers’ preferred marketing channel and discusses why marketers must keep the message simple.

 

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Content Marketing Data Driven Channels Global Insight

Creating brand buzz: 5 ways to get your audiences interacting with UGC

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Data Driven Channels Global Insight

Boosting profits and winning business through effective UX

effective UX

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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Artificial Intelligence Data Innovation Global Insight

Man v machine: will AI robots replace human sales reps?

AI robots

Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals.

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