Tag: customer loyalty

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

CRM Data Driven Channels Global Partner Content

Consumer retention – the complete guide to customer loyalty

Post author By Sally Hooton
Post date 9th July 2018
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Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.

We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.

But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?

Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.

Tags consumer retention, CRM, customer engagement, customer experience, customer experience management, customer loyalty, customer relationship management, marketing strategy

Best practice CRM Data Driven Channels Europe Global UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

Post author By Chris Baldwin
Post date 18th June 2018

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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Tags CRM, customer engagement, customer loyalty, discounts, Ramadan

Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Global Insight Strategy and Management

Think less digital transformation, more digital optimisation

Post author By Tomas Salfischberger
Post date 24th May 2018

digital optimisation digital marketing barrier

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

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Tags AI, Artificial Intelligence, augmented reality, customer loyalty, data management, digital marketing, digital transformation, innovation, innovation strategy, machine learning, marketing strategy, marketing technology, Marriott Hotels, martech, personalisation, virtual reality, VR

Best practice Data Strategy Europe Global Strategy and Management UK

Building consumer trust again, post-Cambridge Analytica

Post author By Tim Haynes
Post date 18th May 2018

Sit up and take notice, says Tim Haynes – the latest news headlines surrounding alleged data misuse will mean even brands that collect and use data ethically and in good faith will struggle to persuade customers to trust them. Here’s some practical advice on building consumer trust – and how to put marketing ‘skulduggery’ firmly into the past.

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Tags Big data, CRM, customer data, customer loyalty, data breach, data collection, data consent, data driven marketing, data management, legal and compliance, loyalty marketing

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Global Insight Strategy and Management

Whet consumers’ appetites with on-pack promotions

Post author By Chris Baldwin
Post date 11th April 2018

Far from being dead in the water, new research shows that on-pack promotions can still captivate consumers. But the trick is to blend the wow factor with smart strategy – get the right promotion that goes beyond simply slashing prices, says Chris Baldwin. Here, he examines the evidence.

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Tags brand advocates, customer loyalty, marketing campaigns, marketing strategy, millennials, Promotions, social media

CRM Data Driven Channels Europe Global Insight UK

Examining shopper habits, from promotion to devotion – using on-pack promotion to drive loyalty

Post author By Joanne Kimber
Post date 23rd March 2018

A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.

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Tags CRM, customer loyalty, e-commerce, e-retailing, online retail, Promotions, retail

Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

Post author By Alex Vaidya
Post date 16th March 2018

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Tags AI, Artificial Intelligence, branding, customer experience, customer experience management, customer journey, customer loyalty, digital marketing, e-retailing, machine learning, marketing campaigns, personalisation