Tag: CRM

The 4 cornerstones of Customer Success

Post author By Alison Smith
Post date 3rd January 2019

A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.

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Tags CRM, customer experience, customer service, customer success

All content Business Analytics CRM Insight Next Practice

Supercharge your CRM with predictive analytics

Post author By Richard Hilton
Post date 14th November 2018

Are you among those marketers who find CRM systems an administrative burden? If so, then it’s probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.

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Tags CRM, predictive analytics

CRM Data Driven Channels Global Partner Content

Consumer retention – the complete guide to customer loyalty

Post author By Sally Hooton
Post date 9th July 2018
No Comments on Consumer retention – the complete guide to customer loyalty

Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.

We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.

But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?

Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.

Tags consumer retention, CRM, customer engagement, customer experience, customer experience management, customer loyalty, customer relationship management, marketing strategy

Best practice CRM Data Driven Channels Europe Global UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

Post author By Chris Baldwin
Post date 18th June 2018

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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Tags CRM, customer engagement, customer loyalty, discounts, Ramadan

Best practice Data Strategy Europe Global Strategy and Management UK

Building consumer trust again, post-Cambridge Analytica

Post author By Tim Haynes
Post date 18th May 2018

Sit up and take notice, says Tim Haynes – the latest news headlines surrounding alleged data misuse will mean even brands that collect and use data ethically and in good faith will struggle to persuade customers to trust them. Here’s some practical advice on building consumer trust – and how to put marketing ‘skulduggery’ firmly into the past.

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Tags Big data, CRM, customer data, customer loyalty, data breach, data collection, data consent, data driven marketing, data management, legal and compliance, loyalty marketing

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & protecting your customers’ personal information: what you need to know

Post author By Anthony Botibol
Post date 16th May 2018

data protection rule, personal informatiom

The new GDPR aims to protect the personal information of consumers – but what does that mean for marketers who leverage that information to drive their businesses? Anthony Botibol shows how to personalise your marketing without losing the trust or the consent of customers – and without incurring the wrath of the GDPR law enforcers.

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Tags Big data, CRM, data analytics, data breach, data privacy, data protection, data security, GDPR, legal and compliance, personalisation, regulations

CRM Data Driven Channels Europe Global Insight UK

Examining shopper habits, from promotion to devotion – using on-pack promotion to drive loyalty

Post author By Joanne Kimber
Post date 23rd March 2018

A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.

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Tags CRM, customer loyalty, e-commerce, e-retailing, online retail, Promotions, retail

CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Post author By Rob Meakin
Post date 27th February 2018

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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Tags Amazon, Amazon Prime, CRM, customer loyalty, customer relationship management, email marketing, mobile apps, online shopping, personalisation, social media

Best practice Data Management Global Strategy and Management

Dealing with international data: how to clean global databases

Post author By Anna Kayfitz
Post date 7th February 2018

A clear data hygiene strategy is vital if your business is operating on a global scale, says Anna Kayfitz – but it’s not an easy task to monitor and maintain international data and to standardise fields and formats. Here are her tried and tested tactics for optimising data management and keeping globalised data pristine.

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Tags Big data, CRM, data analysis, data hygiene, data quality, data segmentation, email marketing, personalisation

CRM Data Driven Channels Global Insight

Loyalty beyond limits: why incentivising customer behaviour is vital

Post author By William Roberts
Post date 10th January 2018

data gathering, incentivising customer behaviour

Technology is only valuable if you combine knowledge of what you want it to achieve with the ability to interpret what it tells you. So says William Roberts, discussing whether CMOs aiming to bridge the Digital Divide should be optimising data and incentivising customer behaviour by aligning customer understanding with tech strategy.

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Tags Artificial Intelligence, Big data, CRM, customer engagement, customer experience, customer loyalty, data science, Facebook, millennials, personalisation, Snapchat, social media, WhatsApp