Tag: customer engagement

It’s not too late to build mobile into your holiday marketing strategy

Post author By Dan Bond
Post date 7th November 2017

Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:

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Tags cross-device, customer engagement, CX, e-retailing, email, geo-targeting, marketing strategy, mobile apps, mobile wallet, personalisation, retail, smartphone, SMS, social media

Data Driven Channels Europe Global Insight UK

Basket case – driving e-commerce from bland boredom to brand stardom

Post author By Andrew Watts
Post date 6th November 2017

How do brands driving e-commerce sales entice browsers and get their products ‘off the shelf’, given the vast array of competition and the mundane way many products are displayed in the sterile online shop environment? Behavioural science is the key for brands facing that problem, says Andrew Watts, and marketers and their brands should master that science in order to win sales. Here’s how it works:

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Tags customer engagement, customer experience, customer experience management, customer journey, e-commerce, e-retailing, marketing strategy, personalisation

Global Insight Strategy and Management

The customer-engaging marketer: how to make the CX shine for your CFO

Post author By Sean Farrington
Post date 31st October 2017

Increasingly, marketers are multi-tasking across many fields – for example, taking on social listening and data analysis in order to improve the customer experience and thus achieve the best possible ROI. But how can this morphed customer-engaging marketer engage the chief financial officer? Learn to speak his or her language, says Sean Farrington – demonstrate the bottom line impact of a great customer experience. Follow these tips:

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Tags customer engagement, customer experience, customer experience management, marketing strategy

Best practice Data Driven Channels Europe Global UK

Social media animal magic: marketing with a conscience

Post author By Phil Aiston
Post date 18th October 2017

Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.

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Tags charity, content management, customer engagement, customer experience, customer experience management, neuroscience, non-profit, social media, video marketing

Data Driven Channels Global Insight UK

From cart to checkout: the challenge of late night shopping for the e-retailer

Post author By Chris Robinson
Post date 17th October 2017

Remember when shops used to be closed on Sundays? Or closed for a half-day during the week (presumably so staff could have time off)? It seems ridiculous now, as we shop whenever we like, either in the high street or online. In fact, research shows that shopping ‘out of hours’ – late night shopping – is evolving and consumers are increasingly settling down in the evening for a bit of second-screen retail therapy. So how savvy is your brand at providing a first class customer experience for those ‘night owl’ potential purchasers?

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Tags customer engagement, customer experience management, e-retailing, mobile marketing, multi-channel marketing, online retail, online shopping

Artificial Intelligence Data Innovation Global Insight

AI-enabled insight set to transform affiliate marketing

Post author By Richard Dennys
Post date 10th October 2017

AI-enabled insight, creativity – leverage AI

Collecting and analysing marketing data takes humans a long time, but AI-enabled insight instantly identifies data patterns and enables marketers to match people to the products/services they want, at the right time and at top speed. So is 2017 the year AI becomes the age of acceptance for marketers?

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Tags advertising, affiliate marketing, AI, Artificial Intelligence, automated marketing, customer engagement, customer experience management, data analysis, marketing campaigns, mobile, personalisation, SMS, social media, spam, user experience

Americas Asia-Pacific China Content Marketing Data Driven Channels Europe France Global Insight Israel Latin America MENA Middle East Spain UK USA

The cross-border question: should agencies do more to localise content?

Post author By Robert Berkeley
Post date 9th October 2017

Providing customers with personalised content can lift revenue by 15%, according to Harvard Business Review, so why is it that businesses so often settle for producing generic marketing – or, worse, create messages that simply do not translate? Robert Berkeley says they need to do more to localise content if they are to draw in customers and grow their businesses.

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Tags Big data, branding, Colgate, content marketing, Coors, customer engagement, customer experience management, marketing campaigns, McDonald’s, personalisation, web analytics

Best practice Global Strategy and Management

Selling to Generation Z: what brands can learn from online fast fashion

Post author By Katie Woodhead
Post date 4th October 2017

From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.

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Tags branding, customer engagement, customer experience management, customer loyalty, demographics, e-retailing, influencer marketing, luxury brands, marketing strategy, millennials, mobile, mobile apps, social media, voice search

Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

Post author By Pini Yakuel
Post date 28th September 2017

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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Americas Data Strategy Europe Global Insight Strategy and Management UK USA

Our top 8 reasons for using an account-based marketing strategy

Post author By Craig Hanna
Post date 27th September 2017

understanding marketing data, an account-based marketing strategy

It’s not just another handle for key account marketing, but a different way of viewing and doing and being effective; actioning your B2B marketing strategy. Read our reasons for deploying an account-based marketing strategy.

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Tags ABM, account-based marketing, customer data, customer engagement, marketing strategy, personalisation, targeting