The Global Marketing Alliance

Author: Bart Omlo

Bart Omlo has more than 15 years’ experience in the web content management and online marketing industry. As former CEO of a Dutch web agency and member of the European JBoye CMS Expert Group, he has a broad vision on the changing world of internet technology and how businesses can benefit from it.

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience