The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.
Consumers are asking more questions online than ever before. But how do you provide the right answers? Jon Buss, Managing Director at Yext, explores the world of natural language processing and how it can be used to attract visitors to your website – and keep them there.
AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a “robo-journalist” filing 50 articles-a-week.
Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they’re doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.
The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to better understand what’s working and what’s not, Dr Tom Wilson, CTO at CONCURED, argues that AI-powered analysis will provide the most accurate insights to ensure your content strategy remains on point.
Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.
Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever.
Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core…
Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.
Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals.
When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?