Loyalty programs are a popular way of providing a personalised service to repeat customers. But in such a crowded marketplace retailers have a tough task persuading customers to partake in yet another scheme. Andy Watts reckons that utilising real-time data at point-of-sale can help you circumvent the problem.
Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever.
Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core…
Automation should be a marketer’s best friend. It can help reduce time spent on mundane processes freeing up more time for doing the things that really add value.
Yet, despite a reputation for being at the cutting edge of most innovations, marketers seem to be lagging behind in this key area.
Wrike CMO, Frazier Miller, argues that today’s successful marketing teams need to embrace automation and guides us through the three key steps required to make it a reality.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding ‘audience intent’ for creating a strong foundation for your strategy.
So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.