Tag: content management

Digital strategies: senior marketers – you’re being way too optimistic!

Post author By Sylvia Jensen
Post date 18th July 2018

Research by Acquia has exposed a huge gap between digital strategies and their execution, with senior marketers in large organisations being blindly optimistic and setting unrealistic expectations for their company’s digital ability. But Sylvia Jensen believes it’s not just a lack of skills or budget holding large organisations back, it’s also not having the right technology in place. She says brands need to be embedding digital within the culture of the business, rather than viewing it simply as a ‘tool’.

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Tags content management, customer engagement, digital marketing, digital transformation, marketing strategy, marketing technology, martech, personalisation

Data Driven Channels Global Partner Content

The ROBO Economy: how reading reviews impacts offline sales

Post author By Sally Hooton
Post date 6th July 2018
No Comments on The ROBO Economy: how reading reviews impacts offline sales

ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

What ROBO is
- How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
Exclusive ROBO stats
- Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
How to calculate your ROBO multiplier
- How much in-store impact your consumer-generated content could be delivering.
What ROBO means for marketers
- 3 steps to making the most of ROBO opportunities.

Tags consumer-generated content, content management, customer experience, customer experience management, customer reviews, e-retailing, marketing strategy, online retail, retail, reverse showrooming, ROBO

Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Best practice Europe Global Legal & Compliance Strategy and Management UK

Tackling ad fraud: joining forces to turn the tide and regain brand trust

Post author By Chris Liversidge
Post date 15th May 2018

Industry bodies and publishers are taking action to combat online fraudsters, aiming to rout those who put brands’ reputations at risk. They are tackling ad fraud by developing better standards of best practice in digital advertising and are promoting greater transparency by increasing regulatory controls. Chris Liversidge discusses programmatic advertising and the problems that can cause, but says there needs to be a balance between introducing more rules to deter the bad guys, without defeating the industry’s good guys.

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Tags ad blocker, ad fraud, ad-blocking, advertising, brand loyalty, content management, impersonator bots, Jicwebs, legal and compliance, online advertising, programmatic advertising

Big Data Data Innovation Europe Global Insight Netherlands UK

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience

Best practice Data Driven Channels Global

The 6 best SEO practices for WordPress blog posts

Post author By Jay Kang
Post date 6th March 2018

You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of WordPress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.

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Tags blogging, content management, content marketing, Google Search, keywords, Search engine marketing, search engine optimisation, SEO, Wordpress

Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

Post author By Rafferty Gifford
Post date 9th November 2017

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Tags content management, content marketing, customer engagement, discounts, Facebook, holiday marketing, Hootsuite, Instagram, Snapchat, social media, twitter, user generated content

Best practice Data Driven Channels Europe Global UK

Social media animal magic: marketing with a conscience

Post author By Phil Aiston
Post date 18th October 2017

Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.

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Tags charity, content management, customer engagement, customer experience, customer experience management, neuroscience, non-profit, social media, video marketing

Artificial Intelligence Data Innovation Global Next Practice

AI insight: ‘moments that matter’ are no use without the merchandise

Post author By Joe Peters
Post date 26th September 2017

For too long, brands have focused on the who and the where of advertising and, along the way, have lost sight of the ‘what’. In today’s AI insight driven world, technology is at the forefront of helping put the right ads in front of the right people at the right time. Rocket Fuel’s Joe Peters looks at how dynamic creative optimisation is helping to end the guesswork.

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Tags ad blocker, advertising, AI, Artificial Intelligence, content management, customer engagement, marketing automation, martech, programmatic advertising, targeting

Data Strategy Global Insight Strategy and Management

How to adjust your vision of new tech, data marketing and business growth

Post author By Minter Dial
Post date 20th September 2017

The arrival of the digital age has flummoxed many marketers – some of whom still call decade-old technology (such as smartphones) new tech. Three-quarters of the web’s sites are inactive, full of graveyard content, and there’s a deluge of data as yet unprocessed. Get with it and pick up the pace, says author Minter Dial; don’t let your business get left behind. Look to the future . . .

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, dark social, data management, email, influencer marketing, IoT, martech, smart devices, smartphones, social media, WhatsApp