Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.
Victoria Greene says voice assistants and chatbots are much more than just the latest gadgets, they are changing the way we consume – and that’s an issue those who are currently evaluating their e-commerce strategy need to be aware of especially. Here, she takes a look at the latest trends affecting those who are selling online and offers her own strategies for success in the year ahead.
Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up:
Many consumers use their smartphones to shop, so it makes sense for marketers to know where all that traffic is going and where to concentrate their mobile marketing efforts. Measure mobile traffic usage in real time, says Karthik Reddy, monitor the constantly changing statistics of companies that do business through mobile data – such as the amount of Google searches worldwide on mobile devices; the amount of WhatsApp messages sent; the amount of products purchased on mobile devices from Amazon marketplace sellers. Check out the ever-changing infographic, here:
PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.