Author: Henry Smith

With more than 20 years of experience within the martech industry, working alongside many of the world’s leading brands, agencies and technology companies, Henry Smith has developed his passion for helping organisations leverage their data alongside the latest technology innovations and services to improve their marketing results. His experience and knowledge make him a key asset in driving the business forward in EMEA and globally.

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Data Driven Channels Global Insight

Your marketing looks great! So why is your customer engagement poor?

customer engagement poor customer engagement life events

We all know that engagement is vital, so why are so many marketers rubbish at it? A recent report has found companies are still not sufficiently tailoring their communications to customers throughout the lifecycle and it is surprisingly common for global marketers to send un-personalised emails. In fact, fewer than a third of businesses have a ‘defined’ audience engagement capability for their email campaigns. So, is your customer engagement poor? Check out the report evidence and heed the solutions:

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