If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
Drayton Bird – the most direct of direct marketers – deconstructs an advert from an investment company. Why was it so bad? Drayton explains in gruesome detail.
User experience (UX) is not just the domain of the design team. Creative marketers need to understand it too. Don’t worry, reading this article will help! In fact, the success of your work may depend on it…
Again we reach into the back catalogue of the late copywriting titan Herschell Gordon Lewis. This time he pulls apart the “expert” advice which fails to disguise its real agenda. Don’t make the same mistake!
Copywriting straight-talker Drayton Bird explores what it means to build a strong brand. Forget the usual piffle you hear, the idea is actually very simple. If only it was easy to implement!
Consumers are asking more questions online than ever before. But how do you provide the right answers? Jon Buss, Managing Director at Yext, explores the world of natural language processing and how it can be used to attract visitors to your website – and keep them there.