This month we feature Gartner’s prediction for the metaverse and what it means for marketers, consider the role that shapes play in conveying feelings and ideas, and explore the importance of humility and empathy in marketing.
Nicolas Schwabach and Magno Silva relay their experience of using machine learning methodologies to improve lead generation. In doing so, the ‘marketing mathematician’ and algorithm developer seek to demystify machine learning approaches in marketing.
In this month’s issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.
Drayton Bird examines the front cover of a magazine from the National Trust. It looks beautiful but achieves little. So, what’s the problem? Drayton’s simple diagnosis holds an important lesson for all marketers, whatever their specialist medium.
The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.
Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication’s (and by extension, the reader’s).
Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via ’emotional search’, the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
The benefits of account-based marketing (ABM) have been much vaunted in recent years. Yet achieving excellence is still a common struggle for marketers. This call-to-action should help invigorate your commitment to this vital tool of sales and business growth.
Another gem from the Herschell Gordon Lewis collection. This time the late copywriting great explores the importance of not just sharing responsibility, but assuming responsibility. Don’t blame bad results on Department X!
In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today’s regulatory climate, it’s not just good for business: it’s essential for legal compliance.