Privacy Statement & Cookie Notice

Privacy Statement

Last updated 14/05/2018

We have published this updated Privacy Statement to reflect changes in privacy laws. The EU General Data Protection Regulation (GDPR), which is enforceable from 25 May 2018, provides new rights to individuals and requires organisations to provide information in a clear and transparent way. This statement aims to explain how we collect, store and use your personal data. When we refer to “we”, “us” or “our” in this Statement we mean Global Marketing Alliance Ltd.

Global Marketing Alliance Ltd is an online and events platform that collates information, advice and examples of best practice from top-level practitioners who have the knowledge to empower fellow data-driven marketers. Our company registration number is 10170833.

This Privacy Statement applies to personal data collected by Global Marketing Alliance Ltd and processed at our registered offices: Global Marketing Alliance Ltd , 7a Queen Street, Godalming, Surrey, GU7 1BA UK and under contract at the sites of service providers appointed by us. Global Marketing Alliance Ltd, as a Data Controller, is committed to protecting the privacy of our clients and subscribers. We endeavour to comply with the Data Protection Act 1998, the EU General Data Protection Regulation (GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 (amended) and other relevant legislation.

How you can contact us

If you have any questions about this Privacy Statement or would like to contact us about any other matter, please use the following contact information:
Email: matt@the-gma.loc
Address: 7a Queen Street, Godalming, Surrey, GU7 1BA.

How do we collect your personal data?

We collect personal data in the following ways:

  • When you provide your contact details to us when requesting information about our products or services, either via the telephone, our online enquiry forms or face-to-face.
  • When you register as a member on the Global Marketing Alliance website
  • When you sign up for our Global Marketing Alliance email newsletters
  • When you register to attend one of our events or webinars
  • Via openly available public sources (e.g. LinkedIn or company websites).

What types of personal data we collect?

The personal data we routinely collect includes:

  • Full name
  • Email address
  • Job Title
  • Company name
  • User name (for members of the Global Marketing Alliance)
  • Contact details
  • Sector you work in

We do not collect any special categories of personal data, as defined under the GDPR. Our products and services are not aimed at children.

How do we use your personal data?

We may use your personal data for the following purposes:

Purpose Lawful basis for processing
To fulfil a query, request for services and/or to administer our services For the performance of a contract or agreement
To facilitate your attendance at one of our events or webinars For the performance of a contract or agreement
To maintain records of prospective, current and past clients and our suppliers Our Legitimate Interests, which we have balanced with the interests of our clients, suppliers and business contacts
To contact you to ask if you might be interested in being a guest speaker, sponsoring one of our events or advertising on our sites Our Legitimate Interests, which we have balanced with the interests of our clients, suppliers and business contacts
To track your use of our websites and interaction with our newsletters. For example, to understand which newsletter content is most popular with our email audience. Our Legitimate Interests, which we have balanced with the interests of our clients, suppliers and business contacts
To send email newsletters to you, if you have signed up via the Global Marketing Alliance websites Your consent

Our email newsletters.

On the Global Marketing Alliance website, we invite you to opt-in and give your Consent to receive our newsletters. You can unsubscribe from these at any point by clicking on the unsubscribe link on any email you receive from us. Alternatively, you can unsubscribe by emailing the Global Marketing Alliance: matt@the-gma.loc We do not conduct any segmentation of our newsletter audiences.

Your rights regarding your personal data

You have a number of rights under data protection law, which have been strengthened under the General Data Protection Regulation (GDPR):

  • Access: You have the right to access the personal data we may hold about you and the purposes for which we are using it. We may ask for proof of your identity. On receipt of such a request we will endeavour to respond to you as soon as possible, at most within one calendar month.
  • Rectification: You have the right to request that we amend any personal data which is incorrect or requires updating.
  • Erasure: You have the right to request that we delete any personal information pertaining to you. We will assess any deletion request on a case by case basis. If you have authored any content on the GMA site and would like this to be deleted, please let us know.

If you would like to exercise any of these rights, please use the following contact details:
Email: matt@the-gma.loc
Address: 7a Queen Street, Godalming, Surrey, GU7 1BA

If you are concerned about the manner in which we have collected and used your personal data, please contact us using the contact details above – we will do our best to help. If you are unhappy with the manner in which we have handled your personal data you have the right to contact the Information Commissioner’s Office.

Where do we store your personal data?

We store and process your personal data at our registered offices at 7a Queen Street Godalming, Surrey, GU7 1BA UK, and other GMA sites in the UK.

How do we keep your personal data secure?

Global Marketing Alliance take the protection of your personal data very seriously and we take appropriate steps to ensure your personal data is stored in a secure environment to prevent any unauthorised access. Global Marketing Alliance may use external data service providers to process personal data on our behalf. When we do so we have appropriate agreements in place to protect the data. Any data transfers between external service providers and ourselves are conducted by secure means. Where such service providers are located outside the EEA we have additional contractual arrangements in place.

Sharing of your personal data.

We will not share your personal information with any third parties for them to use for their own marketing purposes. We may disclose your personal data if required to do so by law.

How long do we store your personal data for?

We will only retain personal data for as long as is necessary for the purposes we are using it for. How long we retain data will vary depending on the purposes it is used for. We routinely update our email newsletter lists to ensure those who are not engaged are removed.

External Links

Please remember that if you use a link to go from our websites to another website, or you request a service from a third party, this Privacy Statement will no longer apply once you have left this website. Your browsing and interaction on any other website is subject to that website’s own rules and policies.

Updates to this Statement

We review and update this Statement regularly to take account of changes to our processing and regulatory changes. We encourage you to review it from time to time. If we make any significant changes to this Statement, we will endeavour to communicate this to you where possible.

Cookie Notice

We use cookies to operate our websites, to understand how visitors use our websites and to track your interaction with our newsletters.

What is a cookie?

Cookies are text files which contain information about your internet usage that is held in your browser or on your computer’s hard drive. There are different types of cookie: some are essential for the site to operate properly, whereas others are aimed at enhancing and personalising your user experience. Cookies can help us to understand how consumers are interacting with our website, which helps us to improve our site and to deliver a better service to you.

What types of cookies do we use?

  1. Strictly Necessary Cookies
    These cookies are essential to enable you to move around the website and use its features. Without these cookies, we cannot provide some of the basic functionalities of our website.
  2. Performance Cookies
    These cookies generally collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don’t. This helps us to understand and improve the site, so it is easy to use and includes helpful content. They also allow us to fix bugs or glitches on the website. These cookies don’t collect information that identifies visitors, so we can’t identify you individually.
    We use Google Analytics to track usage of our websites and interaction with our newsletters. For example, to see what content you click on, so we can analyse what content is of most interest to our audience.
  3. Functionality Cookies
    These cookies allow our website to remember the choices you make as you browse the site. They provide more enhanced and personal features. The information collected is anonymised and they cannot track your browsing activity on other sites once you leave our site.

How to turn off cookies

You can turn cookies off at any time, by going into your browser settings, however this may have a detrimental effect on your user experience. If you are happy to continue letting us use cookies in the ways set out in this Notice, to help us guide our work, then you need not do anything. If you have any concerns about the cookies we use, please contact: matt@the-gma.loc