Author: Shalina Ganatra

Shalina Ganatra works with Salmon’s global clients to help them make the most of their digital potential, which includes developing their strategy and plans for more tactical initiatives. Her main focus is in consumer and retail markets and on areas including commerce trends, e-commerce operations, multichannel strategies and implementations. Most recently, she spent a year-and-a-half working with a global luxury fashion retailer, leading its Business Change and Enablement programme.

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Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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