There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group (New Statesman, Press Gazette, sustainable luxury lifestyle and ESG publishers). From Fyre Festival to Kendall Jenner and Pepsi to demonstrate the dangers of collaborating with unethical influencers, to Volkswagen and their greenwashing scandal, examples…
Data as a Service Market was valued approximately at USD 8.7 billion in 2018 and is anticipated to see a growth rate of more than 30% over the forecast period 2019-2026 according to Market Research Future.
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing data-related skills.
Ahead of the return of youth marketing festival YMS LDN, Voxburner are offering Global Marketing Alliance members complimentary access to their Youth Trends Report 2018, usually worth £399.
The giants of the fast moving consumers goods (FMCG) sector have faced a challenging few years. Kraft Heinz has been among those hitting the headlines for the wrong reasons. So, how will it meet the challenge of changing market dynamics? Matt Boffey explores its current predicament, and the three biggest digital opportunities which will be key to the organisation’s growth over the coming years.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).