The Global Marketing Alliance

Month: March 2021

Why great brands fail

Post author By Drayton Bird
Post date 29th March 2021

Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags brand, brand identity, brand marketing, branding, Drayton Bird

All content Best practice Data Governance & Security Data Management Data Protection Data Strategy Insight Legal & Compliance Strategy and Management

Take control! How to get started with a data governance programme

Post author By Mel Dixon
Post date 16th March 2021

Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data governance, data management, data privacy, data protection, data strategy, GDPR

All content Best practice Case Studies Content Marketing Global In the News Next Practice

Feeding your rivals, preaching marketing’s value and creating the perfect tweet

Post author By Craig Hanna
Post date 16th March 2021

Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags brand identity, brand marketing, content marketing, global marketing, global perspectives, KFC, marketing, twitter, Weetabix

All content Best practice Strategy and Management

[FREE REPORT] How to define, discover and develop actionable leads in B2B marketing

Post author By Mel Dixon
Post date 1st March 2021

Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags B2B marketing, lead generation, marketing, marketing strategy

All content Best practice

I GUARANTEE this will help most of you.

Post author By Drayton Bird
Post date 1st March 2021

Waffles may have a place at the breakfast table, but they have no place in your copy. Especially in the first paragraph! Drayton Bird offers childishly simple advice that we adults too often overlook.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags copywriting, direct marketing, Drayton Bird