New research from LinkedIn reveals that at any one time, 95% of B2B buyers are not in the market for the thing you are selling – so while all brands want instant results, building awareness will always be key. Whether you are selling carpets, photocopiers, technology or trucks – these are big purchasing decisions which…
There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group (New Statesman, Press Gazette, sustainable luxury lifestyle and ESG publishers). From Fyre Festival to Kendall Jenner and Pepsi to demonstrate the dangers of collaborating with unethical influencers, to Volkswagen and their greenwashing scandal, examples…
Drayton Bird recently received an email that left him astounded. It was the work of a mad man! Yet its level of crazy was matched by its brilliance. On your marks… Get set… Go!
This month we feature Gartner’s prediction for the metaverse and what it means for marketers, consider the role that shapes play in conveying feelings and ideas, and explore the importance of humility and empathy in marketing.
Nicolas Schwabach and Magno Silva relay their experience of using machine learning methodologies to improve lead generation. In doing so, the ‘marketing mathematician’ and algorithm developer seek to demystify machine learning approaches in marketing.
Ponderous writing is lazy writing. Instead of digging beneath the true meaning of words, it’s easier to combine abstract language with industry terminology. Herschell Gordon Lewis warns against developing this syndrome in his own inimitable way.
In this month’s issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.
Drayton Bird examines the front cover of a magazine from the National Trust. It looks beautiful but achieves little. So, what’s the problem? Drayton’s simple diagnosis holds an important lesson for all marketers, whatever their specialist medium.
Enjoy these timeless tips selected from the republished works of late copywriting great (and horror movie innovator) Herschell Gordon Lewis. If you enjoy these excerpts, don’t forget to download the free eBook!
The reigning heavyweight champion of profit-making copy has provided incisive tips and witty commentary over the past year. Here’s a little Xmas gift featuring some of his wisest words from 2021.