New Zealand
Five weeks on an adventurous family road trip in New Zealand gave Shaughn McGurk the chance to view branding from a distance. Here are his reflections on how much big brands can learn from Kiwi branding examples.
Here’s a company that . . . er . . . splashed out in the midst of a major recession to bring a new way of advertising to a particularly captive male audience. It’s a fresh look at targeting . . .
Aaron Montgomery Ward, John Caples, Lester Wunderman, David Ogilvy, Stan Rapp, Tom Collins, Howard Draft – all great direct marketing pioneers who have helped to shape our industry.
Now it’s time to find and celebrate our modern pioneers – the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their audience of one.
The Marketing Association of New Zealand is now calling for entries to the NZDM Awards 2014 – find out more here.
Organisers are looking to reward and celebrate how you’ve discovered a brave new world of direct marketing. Enter your best campaigns and be judged by your peers at this international awards show. Entry closes at 5pm, October 24. Download your entry forms online here.