Tag: discounts

Jet set for the ideal customer journey: joining up traveller data

Post author By Jon Reay
Post date 5th July 2018

How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.

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Tags AirBNB, airport data, Booking.com, customer data, customer engagement, customer experience, customer experience management, customer journey, discounts, incentives, location marketing, London Heathrow, mobile apps, Ryanair

Best practice CRM Data Driven Channels Europe Global UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

Post author By Chris Baldwin
Post date 18th June 2018

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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Tags CRM, customer engagement, customer loyalty, discounts, Ramadan

Data Driven Channels Global Insight

Segmentation and the savvy shopper – demographic data is a start, but is it enough?

Post author By Pini Yakuel
Post date 24th April 2018

The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.

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Tags analytics, consumer behaviour, customer data, customer experience, data science, data segmentation, demographics, discounts, marketing strategy, personalisation, retail

Data Driven Channels Email Global Insight

Five top email campaign opportunities and how to implement them

Post author By Guy Hanson
Post date 7th March 2018

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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Tags brand loyalty, creative, customer engagement, customer loyalty, data hygiene, discounts, email deliverability, email marketing, marketing campaigns, mobile marketing, personalisation, Promotions, TripAdvisor

Americas Best practice Europe Global Strategy and Management UK USA

Seasonal versus all-year: how to pack a punch in the discounts battle

Post author By Chris Baldwin
Post date 20th December 2017

All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.

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Tags branding, customer engagement, customer loyalty, discounts, events marketing, Lidl, marketing strategy, Promotions, social media

Best practice Data Driven Channels Global

Have a merry social media Christmas: 12 tips for holiday marketing

Post author By Rafferty Gifford
Post date 9th November 2017

In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:

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Tags content management, content marketing, customer engagement, discounts, Facebook, holiday marketing, Hootsuite, Instagram, Snapchat, social media, twitter, user generated content

Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

Post author By Pini Yakuel
Post date 28th September 2017

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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Americas Best practice Data Driven Channels Email Europe UK USA

Email marketers – do you speak Millennial? Here’s 4 ways to target millennials successfully

Post author By Sally Hooton
Post date 31st March 2017

There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.

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Tags demographics, discounts, Gamification, marketing strategy, social media

Data Driven Channels Europe Insight UK

Disjointed brands annoy customers, UBM survey shows

Post author By Sally Hooton
Post date 6th September 2016

Shoppers are getting used to automation in retail – such as self-checkouts and voice recognition – but hate repeating themselves when they have an issue with a brand which needs to be dealt with either in-store, online or over the phone.

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Tags discounts, Promotions, retail

CRM Data Driven Channels In the News UK

Waitrose boosts CRM with instore targeting plan

Post author By Charlie McKelvey
Post date 24th March 2016
No Comments on Waitrose boosts CRM with instore targeting plan

Working alongside the MyWaitrose programme, Ecrebo’s marketing platform will allow Waitrose to send targeted offers and messages to its customers, based on the products they have bought.

The offers will be handed to customers instantly at the till via coupons printed alongside their receipts.

Waitrose said the technology will complement and extend the channels through which it talks to customers, including its loyalty scheme.

Offers and rewards in CRM strategy

As well as providing shoppers with money-off rewards tailored to their shopping habits, Ecrebo’s platform will give consumers offers within new and relevant product categories and provide them with recipe suggestions.

The partnership, which will form part of Waitrose’s CRM programme, follows a successful trial during 2015.

Waitrose customer loyalty manager Sam Winterson said: “Rolling out Ecrebo goes down as one of our smoothest IT implementations to date. We’ve been particularly impressed with the instant flexibility of the software which allows us to deploy or change promotions in a matter of minutes.”

Tags discounts, Promotions, Waitrose