Jamie Pitman has been working in digital marketing for nearly ten years and has specialised in SEO, content marketing and social media, managing successful marketing projects for clients and employers alike. Over this time he has written more than 300 posts on a wide variety of digital marketing topics for various businesses and publications.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.
Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up: