Making a start with your account-based marketing strategy can seem an overwhelming prospect. This blog post provides a detailed summary of how to begin. It will surely help point you in the right direction…
A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.
Are you among those marketers who find CRM systems an administrative burden? If so, then it’s probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.
Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.
We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.
But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?
Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.
Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.
A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.
Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.
In this digital age, modern buyers have often already made their decision before they reach the salesperson. How do companies stay ahead of that trend? Marketers will need to be more involved post-sale, AI-powered solutions must gain traction, marketing content should improve and the traditional B2B salesperson must change, says Andy MacMillan – citing this year as the tipping point in the digitisation of B2B customer relationships.
Technology is only valuable if you combine knowledge of what you want it to achieve with the ability to interpret what it tells you. So says William Roberts, discussing whether CMOs aiming to bridge the Digital Divide should be optimising data and incentivising customer behaviour by aligning customer understanding with tech strategy.
High street sales figures make grim reading currently, as rising inflation is clearly impacting consumer spending levels. And, with household incomes failing to keep pace, there is little sign of an upturn for retailers – in the immediate future at least. But Peter Zeun argues that in these difficult times, when it is getting ever harder for retailers to persuade consumers to spend their hard-earned cash in store or online, putting in place the right customer engagement and retention strategies is increasingly imperative for any brand. So start now, scrutinise your CRM strategies and take control of the future.