The Global Marketing Alliance

Category: Internet of Things

Smart home automation: we’re switching on and getting smarter

Post author By Sally Hooton
Post date 5th May 2017
1 Comment on Smart home automation: we’re switching on and getting smarter

People of all ages are starting to get smart about digital connectivity within the home and one researcher has forecast that uptake of smart home automation will be 11 times greater than it is now, with adoption figures skyrocketing.

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Tags machine learning, smart home

Data Innovation Europe Global Internet of Things Next Practice UK

Internet of Things lays the path for brand names to prosper

Post author By Sally Hooton
Post date 28th October 2016

The Internet of Things has moved well past the status of a buzzword and developed into an idea that is changing the way consumers experience their daily lives – although some might not even realise it. So it’s no surprise that many huge brands are embracing IoT into their central business offering.

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Tags customer experience