Tag: e-commerce

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

Data Driven Channels Email Global Insight

Email marketing tips for maximising the ROI of your campaign

Post author By Rae Steinbach
Post date 31st July 2018

Take the guesswork out of your email campaigns and lose the silly mistakes that are costing you money – these straightforward email marketing tips and tactics show you what you should be doing …and what you shouldn’t! Rae Steinbach shines a spotlight on an effective and more lucrative use of the channel.

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Tags content marketing, data hygiene, e-commerce, email, email deliverability, email list, email marketing, marketing campaigns, marketing strategy, mobile marketing, newsletters, personalisation, ROI, social media, subject lines, subscribers

Data Driven Channels Global Insight

Time for a chat – real-time messaging must strike the right tone

Post author By Marie Sagarzazu
Post date 24th July 2018

Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.

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Tags chatbots, content marketing, customer experience management, customer journey, customer reviews, direct mail, direct marketing, e-commerce, live chat, online advertising, online retail, online shopping, real-time messaging, social media, website analytics, website design

Best practice Data Driven Channels Global

How to future-proof your website against ad-blockers

Post author By Bill Hess
Post date 21st June 2018

Bill Hess discusses how to place ad content on your site that is welcomed, not blocked. He believes website owners can protect their sites against ad-blockers by taking more care, claiming visitors are annoyed by irrelevant ads, not all ads. So, be aware of the difference, get to know your audience and tailor the ad content accordingly in order to boost your sales.

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Tags ad blocker, ad-blocking, customer experience, customer experience management, CX, e-commerce, Google Chrome, mobile ads, user experience, UX, website analytics, website design

Asia-Pacific China Global Insight Strategy and Management

Chinese brands focus on innovation: why ‘Made in China’ is becoming cool

Post author By Doreen Wang
Post date 13th June 2018

In 2017, May 10 was declared the annual ‘Chinese Brands Day’ as the Chinese government, keen to build the country’s influence internationally, looked to help promote ‘Made In China’ brands. Here, Doreen Wang gives her thoughts on the impact of the initiative just after its first anniversary and looks at how Chinese brands focus on growth.

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Tags AI, Alibaba, Artificial Intelligence, branding, china, Chinese, customer service, e-commerce, international trade, JD.com, Lenovo, marketing strategy, smart home, Tencent, virtual reality

Americas Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK USA

Why US marketers must get up to speed to avoid a GDPR shock

Post author By Ardi Kolah
Post date 1st June 2018

If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.

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Tags consumer behaviour, customer data, data privacy, e-commerce, GDPR, law and compliance, legal and compliance, personal data, personalised ads, targeting

Americas Asia-Pacific Australia Europe Global Insight Japan MENA Strategy and Management UK USA Web Analytics

E-commerce conversions and device use – where are your customers coming from?

Post author By Patrick O’Doherty
Post date 17th May 2018

Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.

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Tags consumer behaviour, e-commerce, marketing strategy, mobile, online retail, Search engine marketing, search engine optimisation, SEO, social media, user experience, web analytics

Americas Data Driven Channels Europe Global Insight Israel MENA UK USA

The tailored website: how to keep your online customers coming back again and again

Post author By Yaron Morgenstern
Post date 2nd May 2018

If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.

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Tags customer experience management, e-commerce, marketing campaigns, personalisation

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Africa Americas Asia-Pacific Australia Canada Europe Germany Global Insight Latin America MENA Philippines South Africa Strategy and Management UAE UK USA

What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media