Making a start with your account-based marketing strategy can seem an overwhelming prospect. This blog post provides a detailed summary of how to begin. It will surely help point you in the right direction…
Bad data is bad business. Indeed, organisations believe poor data quality to be responsible for an average of $15m each year in lost earnings, according to research by Gartner. Here we reveal the cost of bad data and why it might be time to clean up your act.
Are you among those marketers who find CRM systems an administrative burden? If so, then it’s probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.
‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably and winning admiration. So who’s doing that well and who could do better? Which brands are rising stars? The BrandZ Global Top 100 has been monitoring which brands show potential and which have been displaying vital signs for more than a decade – here are the findings:
Craig Hanna brings top tips for start-up businesses.
Every year, we are treated to Mary Meeker’s internet trends presentation and June 1, 2016, was no different. As always, it’s packed with great information for global marketers everywhere (even if the general consensus is that it’s the world’s worst designed presentation).
As changing consumer behaviour, channel proliferation and technological advancement all converge, corporate infrastructure must be re-engineered if brands are to thrive in the digital age, argues Matt Holt.
The design team says the office in SoHo – which it has dubbed its ‘Oval Office’ – is the next step in strengthening its ‘Mr.Prezident’ service for a rapidly growing client base in the US.
The Prezi Design Agency was founded in 2011 by Pieter Bosschaart and Paul van Hattem, to challenge the concept of corporate presentations. And Mr.Prezident, an official Prezi expert, has been designing creative and professional presentations for various brands and corporations ever since. In 2014, 30% of all incoming business came from within the US. Opening up a US office is the logical next step, says the company, which now employs a team of 20. The Manhattan office will be led by Celeste van der Spoel.
With creative roots in international advertising and experience within the US market, she will take charge of all Mr.Prezident’s US activities. She said: “There’s a market to explore for Mr.Prezident and we have great things to offer. I’m sure that our ‘design thinking’ and Dutch straightforwardness will not go unnoticed.”
Pieter Bosschaart, a Mr.Prezident founder and the current chief commercial officer for the design team, said: “The world of presentations is expanding and the United States is at the centre of it. Lots of companies are looking for experts that can help tell and visualise stories. By opening up a New York office, we’re making sure we will be there to help. Working from two different time zones will only strengthen our service, as we will be able to produce in the Netherlands when it’s night-time in the US.
“We’re extremely proud that we were able to take this big step forward and cross the Atlantic and we’re looking forward to expanding our business internationally.”
More about the company’s ethos and advice on making a more impressive presentation is here.
Did jumping on the BRIC economic bandwagon give you indigestion? Try a MINT. The economist who coined the term BRIC for the powerhouse economies of Brazil, Russia, India and China has done it again. This time it’s the MINT countries of Mexico, Indonesia, Nigeria and Turkey. Doug Sacks wonders if the new term sucks . . .