Craig Hanna is part owner and regular contributor to the GMA. He is also a product manager at Acquia for Site Studio, a low-code platform for building and managing enterprise websites in Drupal 8 (Craig was a co-founder of what was known as Cohesion before its acquisition by Acquia). Previously Craig established the training and consultancy business at www.econsultancy,com (Now part of Centaur Plc) and was responsible for the launch of their US office..
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Craig Hanna explores the “mega trends” that will dictate the future of global retail in this detailed and thought-provoking analysis. So where is physical retail heading? And how can businesses and marketers adapt their strategies to future-proof their brands?
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.
Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!
Has the internet screwed the entertainment business? American stand-up Dave Chapelle has an enlightening take. Plus the latest discussions on Big Tech regulation and the sad passing of ecommerce pioneer Tony Hsieh.
This week, we’ve been astounded by the figures released from Alibaba’s ‘Global Shopping Festival’, learned how to put behavioural science into practice and considered two sides of the Big Tech regulation debate.
Learn how Citadium is reinventing the shopping experience for younger consumers, why IKEA is looking to increase product lifespans, and how jargon is used as a smokescreen for competence.
This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.
From YouTube’s new automated fact-checker, to the future of VR film production; Craig Hanna introduces the latest global perspectives that have caught his eye…
What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…