Author: Sarah Taylor

Sarah Taylor has spent her entire career in service to retail and the consumer. She joined SmartFocus as CMO in November 2016 and has held various marketing leadership roles for more than 15 years. Prior to joining SmartFocus, she lead the marketing and communications strategy at Oracle retail - specialising in international markets, a position she held for more than ten years. Taylor has also held leadership roles at Lawson Software, JDA and within various trading roles at TK Maxx, BHS and Sainsbury’s.

SmartFocus is a digital marketing innovator working with the world’s major brands. The Message Cloud platform listens to and learns from customers and its insights drive business strategies, improving customer understanding and connection.

Categories
Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

email targeting, GDPR unsubscribes
When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

This content is for Free membership members only.
Register
Already a member? Log in here