Month: December 2019

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All content Best practice Content Marketing Data Driven Channels

Wakey, wakey! It’s time to revive your content marketing & prove its ROI

content marketing ROI

A new report reveals that only a third of marketers understand what successful content marketing looks like. Here we explore the reasons why and look at how marketers can prove – and improve – their content marketing ROI.

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All content Artificial Intelligence Best practice Data Driven Channels Data Innovation Insight Machine Learning Programmatic Advertising

AI won’t save the ad industry, but it can redefine marketing

AI save ice hockey

Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they’re doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.

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