Author: William Roberts

Previously the founder/CEO of Loyalty Bay, William Roberts is currently product director, tasked with creating global, scalable products and building the product and marketing teams at Loyalty Bay, which has now been acquired by Perkbox. He is also CEO and head of marketing at Dropwines.com and the founder of Brian Industries – mobile recommendation apps.

Categories
CRM Data Driven Channels Global Insight

Loyalty beyond limits: why incentivising customer behaviour is vital

data gathering, incentivising customer behaviour

Technology is only valuable if you combine knowledge of what you want it to achieve with the ability to interpret what it tells you. So says William Roberts, discussing whether CMOs aiming to bridge the Digital Divide should be optimising data and incentivising customer behaviour by aligning customer understanding with tech strategy.

This content is for Free membership members only.
Register
Already a member? Log in here