Month: April 2021

Introducing The Idiot’s Guide to Email Marketing

Post author By Drayton Bird
Post date 28th April 2021

Drayton Bird recently read a guide to email marketing. He wasn’t impressed. In fact, he found it astonishingly bad. A dearth of examples, a torrent of vacuous claims and a scattering of irrelevant imagery. I’m sure you can do better!

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Tags content marketing, copywriting, direct marketing, Drayton Bird, email marketing

All content Artificial Intelligence Data Driven Channels Data Innovation Machine Learning Marketing Automation Next Practice

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

Post author By Phillip Othen
Post date 28th April 2021

AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a “robo-journalist” filing 50 articles-a-week.

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Tags AI, machine learning, marketing technology, martech

All content Best practice Content Marketing

What are they talking about?

Post author By Herschell Gordon Lewis
Post date 12th April 2021

Do you ‘optimise’ more than you’d like to think? Are you a regular ‘utiliser’? Then it’s time to kick the habit, says the late great Herschell Gordon Lewis.

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Tags brand marketing, copywriting, direct marketing