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Five top email campaign opportunities and how to implement them

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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