The Global Marketing Alliance

Month: November 2021

Get insight ready! How to clean data in 7 steps

Post author By Mel Dixon
Post date 18th November 2021

We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.

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Tags clean data, data cleaning, data cleansing, data governance, data management, data strategy, data-driven

All content Best practice Content Marketing Global Insight

Diagnosing “diarrhoea of the fingertips”

Post author By Herschell Gordon Lewis
Post date 18th November 2021

Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication’s (and by extension, the reader’s).

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Tags advice, copywriting, herschell gordon lewis, marketing, marketing copy, PR, public relations