Craig Hanna explores the “mega trends” that will dictate the future of global retail in this detailed and thought-provoking analysis. So where is physical retail heading? And how can businesses and marketers adapt their strategies to future-proof their brands?
Rosser Reeves was an advertising titan from a dim and distant past. The late great Herschell Gordon Lewis reveals the timeless lesson all direct marketers should learn from him. (Note: this article is an excerpt from our eBook featuring a collection of Herschell’s works.)
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.
Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?