18 April 2018
SAVE THE DATE!
Join us for our 2018 Data Driven Marketing Summit.
Join more than 100 senior data driven marketers at the MINT Marketing Summit on 18 April 2018.
Following last year’s successful Amsterdam event, MINT has moved to London for the first time. The MINT Summit is a dedicated conference for senior data driven marketers and an experience you’ll find nowhere else.
You’ll join more than 100 of your peers to learn, share and network in a fantastic central London location. Take a look at the topics we are looking to cover below:
8.30 – Registration and breakfast
9.00 – Opening remarks – The data driven landscape
9.15 – Conference keynote: Creating a world class data driven organisation
While data is obviously important when creating a data driven organisation, it’s far from being the only factor. From organisational structures and governance, to culture and data literacy, there is a lot of changing issues. Our keynote speakers will outline their experiences in helping organisations ‘get data’ and share what they have learned along the way.
9.45 – Keynote fireside chat: Dive a little deeper in a Q&A session with our conference keynote.
DATA REGULATION AND HOW TO MAKE IT A BUSINESS BENEFIT.
GDPR is being touted as a marketing Y2K and a disaster for data driven marketing. We don’t agree and there plenty of voices out there that concur. That doesn’t mean you should be ignoring GDPR (and by April we certainly hope you’re well on your way to compliance). Instead of thinking of it as a threat and a burden, with one month to go, we challenge businesses to treat it as an opportunity.
10.00 Regulation Keynote – GDPR one month out. How your marketing planning and approach needs to change and why, if you do, you’ll thrive in a post GDPR world.
10.30 Panel: GDPR one month to go. How to use GDPR to create value and competitive advantage for your business.
11.00 Energy Boost Break
INNOVATION IN DATA.
11.15 Innovation keynote. Data innovation is disrupting every business.
DataTech companies are springing up everywhere offering a new vision for the future. Our keynote will give us a run though of what’s new, what’s cool and what you should do about it. From Machine Learning to AI and Blockchain – we’ll be getting the lowdown on the tech innovators in data.
11.45 Panel: Machine learning to AI: The Good, The Bad & The Ugly
• What is it and what does it mean for your business?
• What are the advantages and differences between machine learning, deep learning and AI?
• What should you be looking out for & what questions should you be asking ML and AI vendors?
• Plan or pan? Should I gear up my investment or pan it for now.
12.20 The Future of Data Management
13.00 Re-fuel & Connect
PEER-TO-PEER DEBATE AND DISCUSSION WITH OUR MODERATOR-LED ROUNDTABLES.
- Table 1 – GDPR on the ground. Relieving the burden mentality and unlocking value
- Table 2 – DataTech. Best in class tools to fast-track your data strategy
- Table 3 – Machine Learning and AI: Hot air or hot topic?
- Table 4 – Data driven marketing. Bringing it all together.
- Table 5 – ABM strategies and best practice.
- Table 6 – The data driven organisation. Best practices on managing the change to data.
15.00 Caffeine Hit
THE NEW DATA ECONOMY. 15-MINUTE BRIEFINGS ON THE FUTURE OF THE DATA ECONOMY AND HOW IT CAN ADD VALUE TO YOUR BUSINESS.
15.20 Creating value through data. How the tech giants use data to build intrinsic business value and what can you learn from them?
15.35 Blockchain for data driven marketers. Perhaps not next year, but sometime soon, blockchain is going to make us rip up everything we know as marketers. Discuss!
15.50 Account Based Marketing in a data rich world. Think beyond the usual sources of data and start to predict when buyers will buy.
16.05 The customer-to-data value exchange. How do we make sure customers are rewarded for the value of their data?
16.20 Open data and bringing some good into the world. How do we use data to drive social change and help people make smarter decisions?
16.35 Data, Data, Data. Final thoughts and take-aways.
16.45 Data Driven Drinks: Network with your fellow delegates and speakers. Chew over the discussion points of the day and enjoy a drink, courtesy of our sponsors.
REGISTRATION IS NOW OPEN!