Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.
ABM at scale – is it just smarter marketing or a whole new approach for B2B, leveraging marketing technology and the power of data to deliver real ROI? Alex Wares tells how to master intelligence-led marketing by taking ABM expertise out of the tech space.
Researchers have been analysing how easily UK consumers can get in touch with retailers via their preferred channel and they have identified a ‘dutiful dozen’ retailers that are ticking all the boxes. With 81% of consumers taking their business elsewhere if their queries aren’t answered quickly and effectively by a company, it is critical that retailers are offering a great customer experience and as many customer service touchpoints as possible. Chris Robinson explores the evidence.
Bob Dearsley has been examining website optimisation and how marketers should be addressing website messaging, design and structure, in order to build an e-visitor’s trust and encourage engagement. In this third and final part of the article series, he tells how to track engagement on your website to inform decisions and thus successfully generate B2B sales leads.
A bespoke consumer survey among 1,000 UK shoppers has studied the impact of on-pack promotions. Consumers were asked what makes brands more attractive to them, how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the ever-evolving digital age and to drive loyalty. Joanne Kimber examines the details.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.
Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.
Bob Dearsley brings the second in a three-part series of articles looking into how businesses and marketing managers can generate prospect leads and B2B sales through website optimisation. This article looks specifically at website design and structure to encourage engagement.
Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.
Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works: