Month: June 2018

Case Studies Market Data

How consumer-generated content is changing shopping behaviour online and in stores

Post author By Sally Hooton
Post date 28th June 2018

Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).

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Tags consumer reviews, consumer trust, consumer-generated content, customer experience, customer experience management, financial services, marketing strategy, user experience, user generated content

Data Driven Channels Global Insight

Video marketing formula: magnify emotion, magnify your brand voice

Post author By Jon Mowat
Post date 28th June 2018

Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.

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Tags B2B marketing, B2C, branding, customer engagement, customer experience management, customer journey, emotion, marketing campaigns, marketing strategy, mobile marketing, neuroscience, psychology, storytelling, targeting, video, video marketing

Data Driven Channels Global Insight

Crowdsourced success – the why and how of customer reviews

Post author By Christian Golden
Post date 27th June 2018

Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.

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Tags B2B, B2B marketing, brand advocacy, brand advocates, branding, consumer reviews, consumer trust, customer experience, customer experience management, endorsement, influencer marketing, IT, online reviews, peer pressure

Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

Restoring trust is a fantasy – learn to manage consumer distrust

Post author By Lucian Camp
Post date 26th June 2018

An increasingly digital, fintech-driven industry needs not more marketing, but better marketing, to ensure it’s successfully identifying consumers’ real needs and finding powerful and successful ways to engage with them. Post-GDPR, Lucian Camp points to the current crisis of data privacy concerns and trust issues and says marketers should now learn to manage consumer distrust, rather than to try to tackle the impossible task of restoring it.

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Tags Big data, consumer behaviour, consumer trust, data privacy, financial services, GDPR

Americas Global Insight Strategy and Management USA

Embrace the golden marketing opportunity – prepare for the silver tsunami

Post author By Tanya Chopp
Post date 22nd June 2018

The over-65s and their caregivers are a fast-growing segment and a ‘silver tsunami’ is approaching, says Tanya Chopp. Perhaps redolent of the inauguration of Donald Trump – who, at 70, was the oldest elected US President ever – seniors and the middle-aged are now taking centre-stage. So create products & services that cater for the ageing Baby Boomer demographic and campaigns that reach out to the grey market to make sure you don’t miss out on one of the largest opportunities of our time.

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Tags baby boomers, data segmentation, demographics, Gen X, millennials, segmentation, seniors, targeting

Best practice Data Driven Channels Global

How to future-proof your website against ad-blockers

Post author By Bill Hess
Post date 21st June 2018

Bill Hess discusses how to place ad content on your site that is welcomed, not blocked. He believes website owners can protect their sites against ad-blockers by taking more care, claiming visitors are annoyed by irrelevant ads, not all ads. So, be aware of the difference, get to know your audience and tailor the ad content accordingly in order to boost your sales.

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Tags ad blocker, ad-blocking, customer experience, customer experience management, CX, e-commerce, Google Chrome, mobile ads, user experience, UX, website analytics, website design

Content Marketing Data Driven Channels Global Insight

Content marketing ROI and the measurement meltdown

Post author By Kirsty Daniel
Post date 19th June 2018

marketing ROI start-ups data, entrepreneurial venture

A new survey has revealed how marketing professionals are struggling to convince decision-makers about the value of content marketing, due to a mix of high expectation and a lack of focus in terms of clear marketing ROI. And, while budgets are growing, it is getting harder to deliver the results now demanded by those holding the purse-strings. Marketers are under more scrutiny than ever, as the pressure is on to achieve the desired result. Kirsty Daniel investigates the survey findings.

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Tags content marketing, data analysis, data management, marketing campaigns, marketing strategy

Best practice CRM Data Driven Channels Europe Global UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

Post author By Chris Baldwin
Post date 18th June 2018

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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Tags CRM, customer engagement, customer loyalty, discounts, Ramadan

All content Best practice Insight

Today’s big brands – retail or not – are using CX strategically. Are you?

Post author By Steve Borges
Post date 18th June 2018

Are you providing a customer experience that best suits the needs of the customer, whoever – and wherever – they are? Whether in the physical store or online; all retailers need to make sure their service evolves with the customer’s expectations. Steve Borges, Co-founder of Biglight reveals how big brands are keeping up and how you can too…

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Data Driven Channels Global Insight

Social media influencers: why Instagram is rising in popularity

Post author By Sophie Parry-Billings
Post date 14th June 2018

A poll among social media influencers has revealed why many prefer Instagram to Snapchat. Sophie Parry-Billings details the survey results and explains how marketers can leverage social influencers to further their campaigns.

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Tags influencer marketing, Instagram, mobile apps, Snapchat, social media