Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
The science behind successful retail design has been explored by a consumer psychologist, who has published an in-depth report into how emotional engagement influences consumer behaviour. Kate Nightingale’s report – Sensory Retail Design – can be viewed here and examines why certain retail environments are more commercially effective. She discusses the power of vision, sound, smell, haptics and taste and reveals fascinating insights…
There is no excuse now for marketers failing to communicate on a one-to-one basis – but here’s some how-to advice on leveraging data insights to make your communications dynamic.
A new spring event – MINT Global – drew international B2B marketers to Amsterdam yesterday, for a top-level conference and valuable networking opportunities – plus a brewery tour and a canal cruise! Organised by MINT (Marketing Innovation Networking) Global, it was focused on conquering B2B marketing in the digital world we live in – where being customer-centric, data-driven and tech-savvy is…
Female marketers are the most likely to freelance, start a business, or work in another field during a career break, recruitment specialist Robert Walters has revealed. Thirty per cent of women in marketing who have taken a career break started a business during their time away from the workforce, compared to 21% of women in other professions; 33% worked…