Month: January 2019

Categories
All content Data Governance & Security Data Strategy Legal & Compliance Next Practice Strategy and Management

5 steps to supercharge the future of digital media

charge digital media

Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice CRM Data Driven Channels Strategy and Management

The 4 cornerstones of Customer Success

Customer success team

A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.

This content is for Free membership members only.
Register
Already a member? Log in here