In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today’s regulatory climate, it’s not just good for business: it’s essential for legal compliance.
Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…
This week, we’ve been astounded by the figures released from Alibaba’s ‘Global Shopping Festival’, learned how to put behavioural science into practice and considered two sides of the Big Tech regulation debate.
Our new report with MeritDirect takes stock of the current state of data-driven marketing. Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape.
We discover the mood is optimistic. Organisations are continuing to increase their investment in data and continue to realise its potential as a key business driver.
“…We’re seeing data being leveraged in smarter, more innovative and responsible ways. The complex mix of technologies and techniques which are currently being utilised underlines the importance of integrated and holistic approaches to data…”
– Karie Burt Senior Vice President – International/Privacy MeritDirect
Our free B2B Data Insight Report explores how marketers are:
Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favourable outcomes.
Download the report by registering below.
Yuval Ben-Itzhak, CEO at Socialbakers, sums up the nature of the challenge and opportunity:
“For traditional organisations which have been around for years it’s a big change. It’s not just about the tech. Digital transformation is also about the people and the process – and how to convince people to do things differently while still seeing an increase in their performance.”
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult.
We also cover Simon Blanchard’s talk on safeguarding new data solutions and Robert Bond’s analysis of privacy in a world of fast-evolving technology.
A one-off data privacy Q&A was held aboard the HQS Wellington on the Thames in Central London last week. The event launched the inaugural Award for Responsible Marketing in memory of Rosemary Smith, co-founder of the DPN & the data protection consultancy, Opt-4. Here are the highlights…
The importance of data governance has long been recognised by businesses with complex data management needs. But GDPR raised the stakes and forced organisations of all sizes to get to grips with their data. Our latest report examines the pressing need for robust data governance procedures and what this means for organisations today. It’s hardly…
The GMA and the Data Protection Network have teamed up with OneTrust to bring you an in-depth summary of the industry’s experience since GDPR came into force. Last year saw a scramble towards compliance as the deadline approached proving that many organisations were unprepared for the new obligations that GDPR placed upon them. In many cases, there was confusion over the appropriate course…
The future of global data protection regulations continues to be a subject of passionate debate among data protection experts and industry insiders. So, what does the future hold for data-driven organisations? The GMA recently sought out the views of global data protection expert, Robert Bond, partner at Bristows LLP, and Ian Evans, MD at privacy…
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.