David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.
Many blame the rise in ad-blocking on complacency within our industry – a disregard for the consumers we’re all trying to target.
Marc Schillaci says international ecommerce is growing at an incredible rate and represents a real opportunity for SMEs.
Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.
After the recent World Counterfeiting Day, Charlie Abrahams has tips to help brands tackle the issue of online counterfeiters.
New research just published by Ipsos reveals that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who make up the most affluent group in Europe (the top 13 per cent of income earners) more than 13.6 million currently reside abroad, or have…
UK DMA releases new infographic and videos discussing how to use social data effectively, and the barriers to doing so.
A series of white papers are being released, addressing the potential impact of the upcoming European General Data Protection Regulation (GDPR) on business-critical processes.
The first white paper focuses on Permission – how consumers give consent to a company to use their personal information, how aware individuals are of the process and how important permission-to-market is for companies.
The research, conducted by DataIQ in association with DST (global provider of specialised technology, strategic advisory and operations outsourcing to the financial and healthcare industries), reveals a disconnect between the way that consumers want businesses to treat their data and how businesses currently approach their customers’ data.
– 78% of companies say it is vitally important to process data for legitimate business interests
– 28% of consumers believe they should always be asked for permission to use their data
– 21% of consumers believe that data consent should only be valid for six months
– 21% of consumers believe their data should be deleted straight away
– Only 15% of businesses track permission company-wide
– 41% of consumers don’t mind providing their data if they understand how it will be used
According to Ruaraidh Thomas (pictured), managing director at DST Applied Analytics, with so few companies currently tracking permission as a key performance indicator, there is a lot of work to be done in order for businesses to be ready for the GDPR.
“With such a high degree of connectivity and internet activity, consumers are increasingly faced with requests for their personal information and their permission to make use of it,” says Thomas. “It’s clear from this research that companies need to work to understand their customers’ expectations when it comes to sharing data in order to build long lasting relationships, especially given the upcoming GDPR.”
The GDPR is an important update to laws covering the capture, control and consent to use of personal information. While built on the core principles already established by the Data Protection Directive in 1998, GDPR also introduces new rights for consumers and new obligations for businesses.
According to DataIQ/DST research, a quarter of consumers said incentives like better price or money-off can work as a driver for the data-value exchange. The research also found that a large percentage of people just need to understand why their data is needed.
“In preparation for the GDPR, businesses must take note of how consumers wish to be engaged, especially since so many businesses rely on data as part of their business model,” says Thomas. “The fact that some consumers are happy to provide their data if they understand what it is to be used for, demonstrates just part of the opportunity available for businesses that respond appropriately.”
The travel and tourism sector has been fundamentally re-architected with social media, mobile and ecommerce transforming the customer experience over the past decade. Success in this new dynamic digital ecosystem demands that a chief marketing officer or travel entrepreneur must understand how the new travel customer is becoming increasingly digital in every journey stage in every travel purchase. The latest research show that approximately 50% of digital travellers get inspired by looking at pictures and comments online, and over a 70% review videos and opinions before making their final decision.
Find out how leading travel brands are creating customer first experiences that inspire and enable travellers. Explore what the future might look like as new technologies start taking hold such as VR and AR. What “experiences” will we need to create in the future to engage and delight travellers?
For our first Speaker we welcome Rakhi Rajani, Global Director Customer Experience and Design at Travelex who will be sharing her experience of the challenge of implementing digital design transformation across a complex global business in an ever changing market.
Our second speaker will be confirmed soon. Please forward this event to anyone who might be interested in joining us.
Every year, we are treated to Mary Meeker’s internet trends presentation and June 1, 2016, was no different. As always, it’s packed with great information for global marketers everywhere (even if the general consensus is that it’s the world’s worst designed presentation).