Tag: consumer reviews

Categories
Content Marketing Data Driven Channels Global Insight

Creating brand buzz: 5 ways to get your audiences interacting with UGC

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Europe Global UK

Rogue, fake or honest, genuine? Aiming to restore faith in the customer review

customer review

Consumers use reviews, reports and ratings to make informed and accurate purchase choices; retailers use them as customer feedback – to learn to understand their audience better. But can reviews be trusted or are they fakes? A new standard has been introduced, aiming to put trust back into the online customer review. Matt West tells how it will benefit the industry.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Case Studies Market Data

How consumer-generated content is changing shopping behaviour online and in stores

consumer-generated content

Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Insight

Crowdsourced success – the why and how of customer reviews

Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Email Europe Global UK

Raise revenues with ratings and reviews in your email marketing – leverage social proof

social proof

The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews:

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Content Marketing Data Driven Channels Global Insight USA

The power of influence: 5 big changes to consumer reviews in 2017

marketing personas, consumer reviews

Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up:

This content is for Free membership members only.
Register
Already a member? Log in here